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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

The Influence of Winning on Mid-Major College Football Attendance

Author(s): Tim Padgett, C. Shane Hunt

Citation: Tim Padgett, C. Shane Hunt, (2012) "The Influence of Winning on Mid-Major College Football Attendance," Vol. 13, Iss. 2, pp. 129 - 132

Article Type: Research paper

Publisher: North American Business Press

Abstract:

A strong positive correlation exists between winning percentage and attendance within a given season. Understanding this correlation is important to sports marketers and sports business managers. Considering that marketers have no impact on win-loss record, this impact can be extracted before evaluating an organization’s marketing performance. Sports business managers have to consider the uncertainty of a team’s performance during an upcoming season when they attempt to accurately project revenues.