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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Finding and Developing New Product Ideas: An Ideation
Process for Entrepreneurs

Author(s): Michael J. Swenson, Gary K. Rhoads, David B. Whitlark

Citation: Michael J. Swenson, Gary K. Rhoads, David B. Whitlark, (2013) "Finding and Developing New Product Ideas: An Ideation Process for Entrepreneurs," Journal of Applied Business and Economics, Vol. 15, Iss. 3, pp. 19-25

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Ideation is the creative process of generating, developing, and communicating new ideas (Johnson,
2005). In this paper, we develop an ideation process for entrepreneurs, with a focus on problems
customers are trying to solve. This research evolves from the relevant marketing literature, from field
interviews, and from observations. We present a four-step ideation process.