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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Using One-Minute Video Résumés as a Screening Tool for Sales Applicants

Author(s): Katie J. Kemp, L. Michelle Bobbitt, Michelle Bednarz Beauchamp, Elizabeth Ann Peyton

Citation: Katie J. Kemp, L. Michelle Bobbitt, Michelle Bednarz Beauchamp, Elizabeth Ann Peyton, (2013) "Using One-Minute Video Résumés as a Screening Tool for Sales Applicants," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 84 - 92

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper introduces video résumés as sales applicants’ initial introduction to recruiters and sales
managers. Results of two studies reveal that recruiters who viewed one-minute video résumés prior to
meeting sales applicants had more favorable perceptions of video résumés than those who did not view
video résumés. One-minute video résumés were more effective in conveying the candidate’s
communication skills, energy level, and potential benefit to the company. Respondents consider video
résumés a time saving tool and would be more likely to open the traditional résumé and to contact a
candidate for an interview if impressed by the video résumé.