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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MANAGEMENT POLICY AND PRACTICE


The Aesthetic Product as Entrepreneurial Driver: An Arts
Perspective on Entrepreneurial Innovation

Author(s): Jeffrey Nytch

Citation: Jeffrey Nytch, (2012) "The Aesthetic Product as Entrepreneurial Driver: An Arts
Perspective on Entrepreneurial Innovation," Journal of Management Policy and Practice, Vol. 13, Iss. 5, pp. 11 - 18

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This article presents a case study of the Pittsburgh New Music Ensemble (“PNME”), an arts
organization transformed by reinventing its artistic product based on new methods of audience
engagement. The PNME approach reveals valuable insights for artists, entrepreneurs, and scholars.
These range from suggesting a methodology for artists and arts organizations to revitalize their art and
reinvigorate their audience, to revealing new avenues for research on the nature of creativity within
entrepreneurship. By viewing artistic innovation as a seminal act of entrepreneurship, scholars may
contemplate how the arts can be more powerfully applied to mainstream entrepreneurship pedagogy and
theory.